Graphic Design: The Significance Of Information Design

Information design is used in many different places. Food packaging contains global elements like nutritional instructions and product branding. Theatre programmes, company annual reports and retail catalogues, all contain an elements that influences their design. Websites have large quantities of content that needs to be organised and put into categories to be presented in a manner that makes them easy to navigate.

Excellent information design provides convenience, like Harry Beck’s celebrated London Underground topological map, or an element of beauty to possibly dry content, like Oscar and Ewan’s typographic handling of the London Art Gallery Terrace’s proposal form.

There are times when it is important for information to be visually understandable. An example of this is when a pharmaceutical company hires a graphic design company or even a freelance graphic designer to redesigning all its packaging to decrease the number of errors resulting from dosage and dispensing errors due to indistinct information.

The first role of an graphic design company is to organise information for setting up the hierarchy. The second role is to arrange it into an appealing and useful source of visual communication. The design of information involves many complicated elements, many of which are functional. The general impression is that information that’s functional can also be boring.

Since specific technical skills are essential for planning information architecture, many designers gain expertise in the design of information, even though it is considered generally to be a segment of graphic design.

Designers of information can be portrayed as specialists who study people’s reactions to words and images in various formats and find pleasure in exploring various means of information presentation that influences an individual’s response to that information. Experienced information designers present information in different ways based on the target audiences, because they can understand the differences in the approach for information processing for men and women, the young and old, or different cultural groups.

Information design focuses on the end-user through a design process to find out what works and what does not. A graphic design company always thinks about the end user.

Wayfinding is a specific specialisation of information design that moves away from traditional designing to architecture and urban planning. The designers who create graphics for signage can also organise the initial wayfinding research about how people navigate and comprehend spaces. Wayfinding and signage systems are therefore very important.

Since information design is just one part of a broad communication and design process, designers who work in this arena will probably collaborate with specialists in other disciplines, which can include a graphic design company, copywriters, photographers, branding consultants, photographers and web developers.

Graphic Design Tips: Factors For Designing A Corporate Logo

Keep in mind the identity of the company.

The logo is just not a mix of colours and patterns but a design that will signify the ideals of the company. A company that wishes to imply that it is easy to use or free spirited should incorporate this feature in the design by being vibrant with the design. If the company is a cosmetics company that does not believe in animal testing, then this should be incorporated in the design so that animal lovers recognize the logo easily. Moreover, the logo should include relevant details of the company like the company name so that it is easier for consumers to identify the logo with the company.

The essence of creating a wonderful logo is not just about creating a design that is catchy and unique but also about branding the company by using designs that stand for the core values of the company. The logo, in short, should be an extension of the spirit of the company rather than a random design that is aimed at being appealing.

Select the logo type or form that will be effective.

There are two different types of logo designs- abstract symbols or logotypes. In abstract symbols, an image or design symbols are used to signify the company while in logotype of design, the company name is displayed in a stylized manner. Some companies prefer to use both together. As abstract symbols require a lot more money and effort to be designed as well to be used in products and in advertisements, it is better for start ups to use logotype of design. Moreover, it is easier for consumers to recognize logotype designs rather than abstract symbols.

Hire a professional.

A professional logo designer would understand the trends in market and would have studied numerous designs which will aid in designing a captivating design. In this extremely competitive age, it is important to stay ahead of the pack by seeking professional help.

If you are wondering whether it is necessary to spend the additional money on a graphic designer to create a logo for your company, then rest assured that in the long run you will not only be saving money but will also be driving in a lot more business. A graphic design company will comprise of experienced designers who will be able to judge if specific designs will be too expensive to print and market. This will definitely save a lot of money. On the other hand, these designers will help create a wonderful logo that will aid in better branding and customer recognition of the brand, driving in better sales.

Newbie to Graphic Design: Top 5 Things to Remember!

‘Graphic design’ – just type in these words in Google search and you can see a list of complex definitions popping one after the other. But, put in simple terminology, graphic design means ‘the usage of words and images in a creative way that communicates the right message to its target audience’.

Anyone who learns designing of course can become a graphic designer, but only those who are passionate about designs can end up becoming a successful graphic designer. So, if you are one, here are top 5 things that can help you carve a niche in this creative domain.

1. Communication is a Must

You are a talented budding graphic designer, but can that fetch you work if you sit idle? Definitely, No. So communicate, build network, subscribe to news feeds, join communities or forums that discusses graphic design, consider freelance options and find out someone who can mentor you for good. Once you start finding work, maintain these relationships which can help you grow as a designer.

2. Know your Audience

Well, now that you find work. What’s next? The target audience whom you are working for should be your omphalos. They are the ones who can make or break you. If your message is conveyed, then you win, your design wins! Always consider your objective and be clear on what your customer wants. If you have clarity in your thoughts, it will reflect in your work.

3. Research is Mandatory

Always bear in mind that it is very difficult to satisfy your clients. So, it is better you understand about the history, vision, mission and objectives of your clients first. Sometimes you will have to ask too many questions, sometimes you just have to listen. Spend considerable time in researching details about your clients. This will really help!

4. Keep Yourself Updated.

A good designer has talent, but what makes him apart, is his unique knowledge on the subject. For that, reading books, design related websites / blogs, magazines, attending conferences, meet-ups, talks hosted by designer groups would be of immense help. In brief, keep yourself updated on all recent design trends and inventions. Take inspiration from them and move on,

5. Content Matters

So, finally you have a come up with a design sure to hit the bull’s eye, but don’t forget that content is what decides the overall success of your design. If you are not good at writing, collaborate with a professional copywriter to do the job. A well written content plus a classic, yet simple design will definitely turn maximum eyeballs towards your work.

Apart from the 5 important tips that have been discussed, remember you always need to be receptive. Constructive criticism helps you grow.

Graphic Design Career Tips

1. Study and get diploma

It is very important for a designer who is considering a career in graphic design to get course in a recognized school, so as to go ahead with the necessary training. This training focuses on the acquisition techniques and will give essential base to enter the professional field.

Courses in graphic design are available for you at different levels and areas of concentration. You will be able to enter a computer graphics program accredited learning to develop the career of your choice and exceed your knowledge to join the workforce. Through the study of the many options available you will be able to choose by the way the school that suit your needs based on you interests.

2. Practice:

If you are new to the industry of graphic design you must engage more deeply, by making more research to get your skills to a higher level. It is not easy as it sounds, experienced designers have spent a large part of their time in research and practice to achieve what they are.

Whether you are a graphic design student with the first steps in the field of design, or an experienced graphic designer, only duplicate efforts and curiosity about the design that will make you get more experience in the work place.

3. Making Notes:

Whenever you make a new idea write it, you must develop your own generator of ideas this is very essential in design industry. The best known method is brainstorming, it’s is used by most designers of the most famous artistic firms. Only methodically organized with a sense of innovation. A good way to develop your imagination by reading design magazines and books, and watching movies.

So as you can see, it is not enough to have a good skill in software if you can mix the two, there is a great possibility that you will be successful in any graphic design business and any company be happy to hire you for your services.

4. Building a network:

Most designers have spent more time in their office / studio so it is very important to be rounded with supportive work team to support you, and building a network of trust will help you in many different situations not only in work but also in life. You can expand your network by attending events or seminars, be in contact with people who can help your career and network. Find out how often you update the contact information. You can easily create your network by helping others, because when you help you get helped.

5. Gaining experience:

Focusing only on studying for diploma in design may not be enough. Some employers if not most of them are looking for potential employers with experience in the field, in addition to diploma, especially if you are in an area of design you must get experience by practicing. Become a professional designer will take time and a good experience. Some graphics programs can train students for prior experience in the field before getting the first job while they still in college.

6. Building a portfolio:

A virtual portfolio can act as a showcase for your skills, you can begin building your portfolio while you’re in college. There are many services online that offer this for free, with a website as weebly.com you can create a showcase for your digital work and make upgrade to get full service.

Many independent designers choose to work for companies in the world, they make income from the comfort of their home. Although many of them run to build a portfolio of high value as they get more experience and more work to show for potential clients. On the other hand, designers prefer to work at home, because there are great opportunities for outsourcing, and the emergence of the Internet as an effective tool to communicate with the world.